Brand Voice
The Split
LiMSight
The product. Trusted by compliance officers and IT directors in regulated industries.
Conservative, precise, zero room for error. Every claim must be defensible because one wrong statement loses the deal.
Madd(y|ie)
The company. Can tell those same people when they're wrong.
Opinionated, direct, occasionally provocative. Earned credibility means we can challenge industry assumptions.
LiMSight builds trust.
Madd(y|ie) builds reputation.
Product Voice
LiMSight
The senior engineer who's seen this problem before. Professional, competent, zero hype. You're talking to people whose jobs depend on audit trails, so don't waste their time.
The Vibe
Knowledgeable colleague, not salesperson. Technical when needed, human always. You've actually read their compliance docs and understand why they matter.
✓ Do
"Your LIMS and ERP already have the data. We help you query it in plain English with full audit trails."
✓ Do
"Every query is logged, timestamped, and traceable. No black boxes."
✗ Don't
"Revolutionize your enterprise ecosystem with cutting-edge AI-powered digital transformation."
✗ Don't
"Leverage our innovative synergies to transform your workflows."
Company Voice
Madd(y|ie)
The smartest person in the room who'll tell you when something's broken. Direct, earned opinions, zero corporate theater.
The Vibe
Honesty over comfort. Call out hype, own mistakes publicly, skip the corporate pleasantries. Say what you mean.
✓ Do
"Most enterprise AI is a black box. Ours isn't. That's the point."
✓ Do
"We tried X. It failed. Here's what we learned."
✗ Don't
"Join us on our journey to revolutionize enterprise innovation."
✗ Don't
"We're excited to announce our transformative new paradigm."
Voice Reference
At a Glance
LiMSight
Madd(y|ie)
The LiMSight Test
Would a compliance officer trust this?
The Madd(y|ie) Test
Do we actually believe this?